| 翻訳と辞書 |
| DEKA (New Zealand) ： ウィキペディア英語版 |
DEKA (New Zealand)
DEKA was a nationwide chain of general merchandise stores in New Zealand. It was launched in 1988 by L.D. Nathan, which split its supermarket and general merchandise divisions. In 1992 ownership of DEKA shifted to the Farmers Trading Company, which had until then been a competitor. As a result of unsustainable financial losses, all DEKA stores were either closed or converted to Farmers stores in 2001.
== Trading history ==
In 1985 L.D. Nathan split their business into two separate divisions; supermarkets and general merchandise after acquiring the McKenzies general merchandise stores. In 1988 L.D Nathan rebranded their General Merchandise business to DEKA, which launched with 90 stores. The launch was supported with a large advertising campaign of print and TV advertising with the "I Feel Good" slogan, using the James Brown ''I Got You'' song. DEKA used the "I Feel Good" slogan until 1996.
DEKA joined with Farmers Trading Company in 1992 to create Farmers Deka Limited. 1996 saw the launch of DEKA's new slogan "You Know Where" which was later changed to "Better value, every day". By 2001 DEKA store numbers had reduced to 60.
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
■ウィキペディアで「DEKA (New Zealand)」の詳細全文を読む
スポンサード リンク
| 翻訳と辞書 : 翻訳のためのインターネットリソース |
Copyright(C) kotoba.ne.jp 1997-2016. All Rights Reserved.
|
|